IT’S TIME TO ENTER YOUR GLOW ERA
LUXURY, HIGH PERFORMING TREATMENTS FOR FACE, BODY, AND SOUL
FOUNDED IN 2002OUR STORY
The Original Sweet Alternative to Waxing®
At Sugarmoon, we believe that beauty is more than skin deep—it’s about feeling empowered, confident, and cared for from the inside out.
In 2002, driven by a desire to create natural beauty solutions for sensitive skin, our founder, Paola Girotti, started Sugarmoon with a simple vision—to revolutionize hair removal and beauty with sustainable, effective, and inclusive practices. Since day one, we've been dedicated to offering natural, high-quality services that make every person feel confident in their skin.
At Sugarmoon, we believe beauty is about more than just how you look—it’s about how you feel. That’s why we take a holistic approach to self-care, focusing on ways to nourish, strengthen, protect, and help you glow from the inside out. Everything we do is designed to support your overall well-being, so you can be beautiful and feel good about it.
Safety is our top priority.
We use only Health Canada-approved equipment and ensure that every service is performed with the highest standards of care. Your well-being always comes first.
Paola continues to advocate for higher standards in the beauty industry, pushing for more regulation and better education to protect clients and ensure safe, effective treatments.
As a proud member of Beauty United, we stand alongside industry leaders advocating for inclusivity, sustainability, and ethical beauty practices. We’re also an Ontario Living Wage Company because we believe in taking care of the people who take care of you.
We’re a community.
We’re here to help you embrace your natural beauty, practice self-care, and feel confident in your skin, every step of the way.
Inclusivity is at the heart of who we are.
We’ve built a space where everyone—regardless of gender, identity, body type, ethnicity, or skin color—feels seen, valued, and respected. We are proud advocates for the 2SLGBTQ+ community and work hard to ensure that every Sugarmoon location is a safe and affirming space.
In Ontario, anyone can legally open a beauty salon and offer esthetic services—regardless of whether they’ve had formal training. That’s why we’re deeply committed to ensuring that our team undergoes rigorous training and certification. Our highly trained professionals provide the best in natural beauty and self-care, from body sugaring and laser hair removal to skin rejuvenation, brow lamination, and spray tanning. Our staff also engage in continuous education to stay at the forefront of industry advancements, so you can trust that you’re in expert hands.
OUR PHILOSOPHY
Nourish. Strengthen. Protect. Grow.
At Sugarmoon®, we believe care is more than skin deep. It's how we help you feel grounded, seen, and cared for in a way that stays with you long after your visit.
For nearly 25 years, we’ve created a space where beauty meets intention. That means skilled hands, quality ingredients, and an unwavering respect for your skin, your body, and your experience.
We’ve always known that real care isn’t just about results. It’s about how you feel while getting there.
IN THE COMMUNITY
Social responsibility isn’t just something we talk about—it’s part of who we are.
At Sugarmoon, social responsibility isn’t just something we talk about—it’s part of who we are. We believe in creating meaningful change, supporting the communities we serve, and fostering an environment where everyone feels seen, valued, and empowered. Whether through sustainability efforts, inclusivity initiatives, or giving back, we are committed to making a positive impact.
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Everyone deserves opportunities to thrive. We believe in supporting individuals and communities by breaking down barriers and creating opportunities. That’s why we are proud to support organizations that provide financial assistance, mentorship, and resources to those in need:
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Creating spaces where everyone - no matter their identity or background - feels safe, valued, and supported is at the core of what we do. We stand with organizations dedicated to inclusivity and advocacy:
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Wellness goes beyond looks—it’s about taking care of ourselves and our planet. From ethical beauty practices to supporting those affected by health challenges, we take action to create a healthier future
Canadian Breast Cancer Society
HEALTH AND SAFETY
Your Well-Being Comes First
We believe beauty should never come at the expense of safety. Unlike some other salons, where anyone can legally offer esthetic services with no formal training required, we hold ourselves to a higher standard.
We follow all Public Health guidelines and take extra measures to meet the highest standards in infection prevention and client safety. Our team is extensively trained, our protocols are meticulously designed, and we only use Health Canada-approved equipment to ensure your experience is safe, clean, and worry-free—every time.
Because when it comes to self-care, you shouldn’t have to second-guess who’s touching your skin or how clean their tools are.
SUSTAINABILITY
Be Beautiful, Feel Good About It®ECO-FRIENDLY HAIR REMOVALThe Sugaring Difference
Unlike traditional waxing, sugaring is a natural, biodegradable, and waste-free way to achieve smooth skin that aligns with our sustainability values.
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100% Biodegradable Sugaring Paste
Made from just sugar, lemon, and water, our sugaring paste is safe for both your skin and the environment.
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No Sticks, No Strips, No Waste
Unlike waxing, we never use disposable wooden sticks or strips, significantly reducing single-use waste.
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Water-Soluble & Eco-Friendly
Unlike waxes that contain resins and synthetic chemicals, our sugaring paste dissolves in water, making cleanup safe for the environment.
NEED TO INCREASE REVENUE?Consider the proven franchise model from Sugarmoon®
Over 20 years of experience to help guide you to success.
DREAM IT
If you're interested in becoming a franchise Sugarmoon Salon, you'll be joining a brand that has amassed over 20 years of experience in the industry. Sugarmoon's established presence and expertise can offer valuable support and guidance as you embark on your entrepreneurial journey.
Why Choose Sugarmoon’s Franchise Model for Your Business?
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With over 20 years of experience, Sugarmoon has built a trusted reputation in the salon industry. By joining as a licensee, you can leverage this well-established brand to attract customers and elevate your business’s credibility in the market.
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Sugarmoon’s two decades of refining its business operations ensure you’ll benefit from a well-honed system designed for operational efficiency and profitability. As a licensee, you can save time and effort by tapping into this proven model, allowing you to focus on growth and customer satisfaction.
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Sugarmoon prioritizes your success by providing comprehensive training, operational manuals, and ongoing support. Whether it’s managing day-to-day operations or troubleshooting challenges, Sugarmoon’s team is there to guide you every step of the way.
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As a Sugarmoon licensee, you’ll benefit from the brand’s robust marketing strategies and advertising efforts. From promotional materials to digital campaigns, Sugarmoon’s marketing team will help drive customer engagement and establish your presence in the market.
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Being part of the Sugarmoon family grants you access to collective buying power. Enjoy favorable rates on products and supplies, resulting in cost savings and improved profitability for your business.
Bring Sugarmoon’s expertise and reputation to your business today. Let’s create success together!
WHAT TO EXPECT-
Adopt it
Get 20 years of a proven success model
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Build it
Initial franchise fee $30,000
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Grow it
Our experienced teams will guide you
JOIN US
Sugarmoon's trusted name
20 years of proven success model
location support
organic and environmentally focused beauty
launch onsite support
low inventory costs, hiring & training support
advertising and marketing support
Press & Release
Our Story, Shared
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Kate Davis Podcast
The Disarming Effect of Humor
A lighter look at how Paola uses humour to connect with people, build trust, and stay grounded in a demanding industry. -
The Janet Lewis Show
The Importance of Small Business in Canada
Founder Paola Girotti shares insights on building a purpose-led brand, embracing change, and leading with passion. -
Made in the Mist Podcast
Niagara Conversations with Paola Girotti
A candid discussion on business, wellness, and building confidence in others. -
The Toronto Star
How COVID-19 Undid Years of Gains for Working Women in Canada
Sugarmoon’s founder contributes to a national conversation on how the pandemic impacted women in the workplace and the future of female-led businesses. -
Burlington Downtown
Meet Paola Girotti of Sugarmoon Salon
A local spotlight on Sugarmoon’s growth, Paola’s leadership, and her vision for empowering both clients and staff. -
CTV News Interview
Sugarmoon Owner Discusses BeautySafe Certification
Paola talks about Sugarmoon's commitment to safety and service excellence as a BeautySafe-certified salon. -
Women of Influence
Knowing Your Brand: Be You
Paola shares her experience and advice on branding your business, highlighting the growth and values of Sugarmoon. -
Fashion Magazine
Single Moms in the Beauty Industry: 4 Canadian Women Share Their Stories
Paola discusses her experience as a single mom in the beauty industry, sharing insights into her journey with Sugarmoon. -
Fashion Magazine
Is the Bush Back? Why You Should Rethink Your Monthly Brazilian Wax
Sugarmoon's at-home sugaring kit is featured as a natural alternative for hair removal, aligning with the trend towards embracing natural beauty. -
Canadian Living
10 Ways to Make Waxing Less Painful
Paola Girotti offers expert advice on pre- and post-waxing care to minimize discomfort and ensure optimal results.